LAW OF UKRAINE

of September 10, 2021 No. 1750-IX

About introduction of amendments to the Law of Ukraine "About advertizing" concerning counteraction of discrimination on the basis of floor

The Verkhovna Rada of Ukraine decides:

I. Introduce in the Law of Ukraine "About advertizing" (Sheets of the Verkhovna Rada of Ukraine, 2004, No. 8, Art. 62 with subsequent changes) the following changes:

1. To add Article 1 part one after the paragraph of third with two new paragraphs of the following content:

"discrimination advertizing - advertizing which contains or uses approval and/or the image which are discrimination on signs of race, skin color, political, religious and other convictions, sex, age, disability, ethnic and social origin, nationality, family and property condition, residence, on language or other signs of person and/or group of persons;

discrimination advertizing on the basis of sex - the advertizing containing approval and/or images of rather intellectual, physical, social or other same-gender superiority over another and/or stereotype of role of the man and the woman who propagandizes humiliating and negligence; degrades advantage of the person on the basis of sex; shows violence on the basis of sex; uses images of body of the person (part of body) only as sexual object for the purpose of drawing attention of the consumer and/or the reference (words, sounds, images) to the sexual relations which are not concerning the advertized product or method of its consumption".

With respect thereto the fourth - the twenty second to consider paragraphs respectively paragraphs the sixth - the twenty fourth.

2. To state part one of Article 3 in the following edition:

"1. The legislation of Ukraine on advertizing consists of the Constitution of Ukraine, international treaties which consent to be bound is provided by the Verkhovna Rada of Ukraine, this Law and other regulatory legal acts".

3. In Article 8:

in part one:

state Item 2 in the following edition:

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