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LAW OF THE REPUBLIC OF ARMENIA

of May 7, 2026 No. ZR-179

About modification and amendments in the Law "About Advertising"

Accepted by National Assembly of the Republic of Armenia on April 16, 2026

Article 1. State article 2 of the Law of April 30, 1996 to No. ZR-55 "About advertizing" (further - the law) in the following edition:

"Article 2. The basic concepts used in the law

1. In this Law the following basic concepts are used:

1) advertizing distribution of information on legal entities or physical persons, goods, the ideas or initiatives among uncertain number of persons by means of different types of the information means intended for forming or maintenance of interest in this physical person and legal entity, goods or initiatives;

2) unfair advertizing advertizing, in case of the order which production and distribution prohibitions and the restrictions set by the current legislation were bypassed;

3) obviously false advertizing form of unfair advertizing by means of which the advertiser, the producer of advertizing or advertizing campaign intentionally mislead consumers;

4) the misleading advertizing - the unfair advertizing containing any doubtful, distorted information or information provided in such a way that though it is actually faithful it somehow, including representation method, can make false impression about business entity, its activities or the offered goods (work, service), measures promoting its advertizing, distribution or realization, geographical goods origin (works, services) either production process or realization, its fitness for a particular purpose, term, quality, concerning quantity or other characteristics, conditions of the offer or provision, the price or method of its calculation or the rights of consumers, misleads or can mislead consumers of the advertizing provided by this law and on the misleading nature can affect economic behavior of these persons or can cause damage to the competing business entities;

5) the advertizing containing comparisons advertizing in which the goods or services offered the competing business entity or the last are directly or indirectly mentioned;

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